Marketing & Research Endeavors
The work reflects my passion for marketing, analytics and storytelling!
Crafting Digital Experiences
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Spotify's South Asian Breakthrough
Analyzing Spotify's South Asian market to drive growth through targeted solutions like Premium concert perks and localized content. Focus on improving user experience and competitive positioning in the region's streaming landscape.
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Singapore Airlines: Elevating Brand Excellence
Enhancing Singapore Airlines' market presence through integrated social media strategy and brand architecture analysis. Focus on digital engagement and customer experience to reinforce premium positioning.
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EcoBin: Revolutionizing NYC's Waste Future
Developing EcoBin, a smart waste management solution for NYC with real-time monitoring and waste-to-energy features. Project includes prototype development and strategic partnerships to ensure sustainability and profitability.
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Goyard: Where Heritage Meets Modern Luxury
Analyzing Goyard's luxury market position to modernize while preserving heritage. Strategy focuses on counterfeits, product diversification, and CRM to attract younger consumers while maintaining exclusivity.
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Gymshark: Mastering Social Engagement
Optimizing Gymshark's digital presence through strategic social media, influencer partnerships, and content strategy to drive authentic community engagement and brand loyalty.
Research and Analytics Vault
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From Scroll to Cart: How Social Commerce is Shaping the Future of Beauty
Analyzing social commerce's influence on fashion and beauty retail through TikTok and Instagram and other platforms, focusing on how influencer relationships and platform features drive purchase decisions.
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Trader Joe's & the Millennial Market
Investigates NYC’s students' grocery shopping behaviors to optimize Trader Joe's market positioning. Focusing on their one-person meal offerings, we analyze how to enhance brand integration within the experience-driven millennial demographic, capitalizing on their growing purchasing power and urban lifestyle needs and preferences.
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Mumbai's 130 year old Lunchbox Legacy
This project examines Mumbai's Dabbawala operations and their Six Sigma efficiency in delivering 10,000+ daily lunches without modern technology. We analyze their proven logistics model that has thrived for 130 years through systematic organization and human precision.
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Airbnb: Bridging the Generation Gap
Examines Airbnb's market positioning to expand beyond Gen Z travelers. Through strategic analysis, we develop approaches to attract Millennials and Baby Boomers while maintaining the platform's user-friendly appeal, focusing on streamlined booking experiences.