The Marketing Mix

A collection of strategies, campaigns, and creative executions.

Campaign Milestones!

Alia bani Sawalia

An epic DVC promoting the core value of JSW Paints — Ask the questions, to know the answers!

Proof of Safety

Your baby deserves the safety and you deserve the proof that the products you use on your little one are safe!

Any Color One Price

A holistic 360* Campaign for JSW Paints to promote the core brand message

Paints Ka GK

A comic take on the general knowledge that people lack when choosing the correct Paints for their homes!

It’s True, Its Neu!

The launch of a luxury, one-stop shop e-commerce platform that help you save when you spend!

Strategy behind the Scroll!

Crafted Copies…

Lubin Business Magazine

Showcases of how Lubin fosters a legacy of innovation, entrepreneurship, excellence.

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#LubinLife

The newsletter of the Lubin School of Business, is published three times a year.

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B2B

The digital business digest of the Lubin School of Business, is published annually.

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Festive Vibes with JSW Paints

A DIY guide to creating a festive Indian home with JSW Paints.

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The Holiday Makeover

A Christmas and New Year home decor revamp with JSW Paints.

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The Butterfly Blue Pea Tea

The health benefits of drinking the Blue Pea Tea with Youva Soul

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Lights, Camera, Content!

@lubinschoolofbusiness

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Hudson River Park (@hudsonriverpark) • Instagram photos and videos

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Influencers in Action!

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From Strategy to Story!

Hudson River Park’s 25th Anniversary Film: Crafted video strategy, led production, and wrote compelling copy to honor this milestone.

A Celebrate how JSW Paints changed the narrative for the temple. Designed and executed a short-form video to shift perspectives through impactful storytelling.

Colors of Freedom by JSW Paints: Led strategy, production, and execution for an Independence Day film celebrating India’s spirit through vibrant hues.

Lubin School’s Most Googled Questions: Created an engaging short-form video to connect with students and provide insightful answers.